JR promotions has been running in store activations for the month of June on the Don Papa Rum.
A premium aged, single-island rum from the Philippines, Don Papa Rum is created on the foothills of the active volcano Mt. Kanlaon, where the finest sugar cane is milled to produce sweet, rich molasses.
The name of the rum comes from the real and charismatic leader from Negros (Papa Isio) , who, in the 1890s, helped drive the Spanish from the island and win independence for Sugarlandia. The figure Don Papa is inspired by Papa Isio, though is not the same person. Instead, Don Papa is the embodiment of the Spirit of Sugarlandia.
There are several variants of the Don Papa Rum however we are only using the one for tasting promotions.
We would say that about 90 % of these activations are going really well and the customers are enjoying these tasting.
We have been using different mixers ( ginger beer and ginger ale) instead of coke , because of this its very intriguing for customers to taste.