JR Promotions was excited to provide brand ambassadors for this weekend’s St Patrick’s day festivities promoting Paddys’ Whiskey.
In the world of fine spirits, few names carry the weight of history and tradition quite like Paddy’s Whiskey. With a legacy spanning centuries, this iconic Irish whiskey brand has become synonymous with quality, craftsmanship, and the rich tapestry of Irish culture.
The story of Paddy’s Whiskey dates back to the 18th century when a young man named Paddy Flaherty began working as a salesman for the Cork Distilleries Company in County Cork, Ireland. Known for his charm and wit, Paddy soon became a beloved figure among pub owners and patrons alike. Legend has it that when he visited these establishments, he would bring samples of the distillery’s finest whiskey, earning him the nickname “Paddy.”
The master distillers at Paddy’s adhere to time-honoured techniques passed down through generations, ensuring that each bottle captures the essence of Ireland’s distilling heritage. It’s this dedication to craftsmanship that has made Paddy’s a favourite among whiskey connoisseurs worldwide.
Our brand ambassadors were at 3 locations this weekend: Whisk wine Bar, Zwartkop Country Club, and Bosvelder Bos and Kroeg. Patrons were invited to purchase a double whiskey special and on purchasing were able to pop a balloon to stand a chance of winning a prize. “Spirits” were high at all three events and people loved getting involved.
We look forward to doing more fun activations for this brand and wish everyone who celebrated with us a Happy St Patricks Day!
